I read with interest this article today, and it appears clear to me that the tide is turning. Why any of these sporting icons would want to be associated with fast food is a little beyond me.
And claiming that eating chicken nuggets endorsed by a cricket hero will encourage kids to play cricket is like claiming selling heroin will encourage kids to be good at retail sales.
It feels like the tide is turning against these organisations and official sponsorships, and maybe that is a good thing given the obesity epidemic
The Marketing Precinct 