The package is right…but what about the taste…


Having a background in FMCG, it always surprises me how many manufacturers work so hard to get the “package” right….but forget about the primary reason for people to enjoy their brands….TASTE!!

I recently was in a supermarket and was enticed by a new offer from Smith’s. It was featured on a gondola end, looked different to others on the shelf and I was more than happy to give it a go. But when I tried it…splat cough cough, yuck. Man what have they tried to do? 

Then I tried them on my kids. They wouldn’t touch them either

Sometimes it seems that they get so stuck in fulfilling the checklist ; ie: Lower fat, air popped, etc that they forget what it all adds up to – Taste is so fundamental to getting it right. I am really keen to support new products – after all that is what us brand innovators do, but delivering on taste has to win every time. Keep on trying Smith’s, consider this attempt as learning….Smith's popped

Published by The marketing precinct

Growth through innovation : Smart. Fresh. Real.

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