The newest trick is also the oldest: word of mouth

This article by Greg Daniel from KPMG really gets to the point. It reinforces why social media and word of mouth referrals are so powerful.

“According to Nielsen, only 16% of people are influenced by advertising they see on the Internet while 84% are influenced by what people tell them on social media. While the growth in online advertising is dramatic – it is still advertising! Today, the newest thing in marketing communications is also the oldest in the world: word of mouth”

Published by The marketing precinct

Growth through innovation : Smart. Fresh. Real.

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