Sam Dugdale is the founder and principal of the marketing precinct.
The marketing precinct was established in 2013, and follows her many years of marketing experience on some of Australia’s most recognised and loved brands. She has worked extensively with large corporations, most notably Cadbury Schweppes, and SME’s in establishing brands and supporting them in achieving success.
In addition, Sam works with award-winning Blue Ocean Strategy Consulting Group Principals, Dr. Wayne Mortensen, and Brian Marks, in delivering outstanding growth results for a number of FMCG & retail brands.
Sam’s qualifications include a Bachelor of Arts (Majors Politics and Sociology) & a Bachelor of Business (Marketing) from Monash University. Sam is also a member of the Australian Market and Social Research Society, and an Associate Fellow of the Australian Marketing Insititute.