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http://www.abc.net.au/news/2013-05-28/junk-food-study-finds-boys-are-influenced-by/4718036?section=business I read with interest this article today, and it appears clear to me that the tide is turning. Why any of these sporting icons would want to be associated with fast food is a little beyond me. And claiming that eating chicken nuggets endorsed by a cricket hero will encourage kids to play cricket …
Continue reading “The tide of sports sponsorship is turning…”
Leveraging sponsorship to help encourage a brand’s link is always an area where real innovation can shine. It is one thing to have signage up at an event or property, but another to make a true consumer connection between an event/property and a brand. One example that I have found inspiring is a piece from …
Welcome to the marketing precinct. Delighted you could join us. According to Websters dictionary a precinct can be defined as “An area of thought or action” And we decided it was time to create a space from which todays marketeers can connect and belong in relation to all things marketing. This the marketing precinct Our …
Welcome to the marketing precinct. It’s a place for news and ideas for brand marketeers. Driven by a desire for like minded marketers to share and discuss ideas, the marketing precinct was created to help brand and marketing managers everywhere to connect. And now as we establish ourselves, we aim to inspire our readers by …
The Marketing Precinct