The tide of sports sponsorship is turning…

http://www.abc.net.au/news/2013-05-28/junk-food-study-finds-boys-are-influenced-by/4718036?section=business I read with interest this article today, and it appears clear to me that the tide is turning. Why any of these sporting icons would want to be associated with fast food is a little beyond me. And claiming that eating chicken nuggets endorsed by a cricket hero will encourage kids to play cricket […]